Express Freight Services and

I have been working very closely with express freight recently, they have a fleet of roughly 250 wagons, traveling all up and down the country and then eventually spreading out through europe. The director Steve Mahoney explained to me that he wanted a new logo and webpage for the re-branding of EFS. I made 12 logos for him to look at and he decided he really liked some of my work. I tried to keep the logos fairly simple, and in coherence with his current logo, because his brand name/logo is so well known.

The web page i created as a real 'smooth downing' of his current webpage. His current webpage was generated 10 years ago, and its safe to say, its a little rough around the edges and outdated. I added sliding screens and rounded edges, also retouched the logo because the red was turning a little orangey

I came away from the meeting with the idea that the next step is what would fit on a lorry side perfectly. Currently they have the website, which is not reall notable to anybody driving past as they would see the website backwards.